A.T. Robertson Commentary Matthew 24:23

"Then if any man shall say unto you, Lo, here is the Christ, or, Here; believe [it] not." — Matthew 24:23 (ASV)

Lo, here is the Christ, or here (ιδου ωδε ο Χριστος η ωδε). The false prophets (24:11) create the trouble and now false Christs (ψευδο-Χριστο, verse 24) offer a way out of these troubles. The deluded victims raise the cries of "Lo, here," when these false Messiahs arise with their panaceas for public ills (political, religious, moral, and spiritual).