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2And the angel of the LORD appeared to him in a flame of fire out of the midst of a bush; and he looked, and lo, the bush was burning, yet it was not consumed. 3And Moses said, "I will turn aside and see this great sight, why the bush is not burnt." 4When the LORD saw that he turned aside to see, God called to him out of the bush, "Moses, Moses!" And he said, "Here am I." 5Then he said, "Do not come near; put off your shoes from your feet, for the place on which you are standing is holy ground."
Exodus 3:2-5 (RSV)